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How Brokers Should Engage the C-Suite w/ Steve Watson

Benefits Influencer

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The Importance of Staying Engaged

I talk to brokers all the time who really want help generating new business. But when you really dig into what their current tactics are, they're usually just looking for that low hanging fruit,. And then they maybe put it on their calendar to catch up with them in six, nine, 12 months or whatever it is. To me, benefits is always going to happen one time during a 12 month period. So as long as you can stay engaged, it'll get there.

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