9min chapter

NUDE PROJECT PODCAST cover image

La historia jamás contada de la familia TOUS

NUDE PROJECT PODCAST

CHAPTER

Estrategias de Franquicia y Identidad de Marca

Este capítulo analiza la estrategia de franquicias de una empresa y su colaboración con propietarios locales para gestionar tiendas. Se destaca la importancia de la percepción del cliente en la identidad de la marca y se discute la polarización de opiniones en torno al oso de Toast. Finalmente, se reflexiona sobre el equilibrio entre exclusividad y accesibilidad en la industria de la moda y la joyería.

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