2min chapter

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Mastering Product-led Growth (PLG) & Sales-led Growth (SLG) for Enterprise | Calendly Chief Product Officer, Stephen Hsu | E241

The Product Podcast

CHAPTER

Defining Activation Metrics for Improved Customer Retention

This chapter explores the critical role of activation metrics in product management as predictors of customer retention. It outlines a company's evolution in activation criteria and discusses the importance of habit formation and advanced features in enhancing user engagement.

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