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Mastering Product-led Growth (PLG) & Sales-led Growth (SLG) for Enterprise | Calendly Chief Product Officer, Stephen Hsu | E241

The Product Podcast

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Defining Activation Metrics for Improved Customer Retention

This chapter explores the critical role of activation metrics in product management as predictors of customer retention. It outlines a company's evolution in activation criteria and discusses the importance of habit formation and advanced features in enhancing user engagement.

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