632: From Weekend Side Hustle to $300k/year Business
The Side Hustle Show
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Local Business Growth Through Engagement
This chapter explores effective growth strategies for a local business, particularly the benefits of organic social media engagement over paid advertisements. It emphasizes the importance of personal connections with the local audience to encourage positive customer reviews and enhance the overall tour experience. Additionally, the chapter discusses the logistical considerations and storytelling aspects of running a local tour business, focusing on emotional connections with participants to create memorable experiences.
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