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Redefining Funding: Angels Over VCs
This chapter explores a startup's shift from traditional venture capital to angel investments, emphasizing the value of personal relationships and strategic advice from investors with large online followings. It highlights the growing trend of leveraging trusted networks for funding, particularly in consumer-focused companies, and the importance of aligning investor credibility with product market fit. The conversation also delves into the impact of careful narrative control and targeted distribution strategies in the digital age, showcasing the advantages of building trust over merely acquiring capital.