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Success 2.0: The Obstacles You Don't See

Hidden Brain

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Navigating Fuel and Friction in Motivation

This chapter explores the dual concepts of 'fuel' and 'friction' that drive motivation in individuals and organizations. It delves into the psychological barriers that inhibit change while emphasizing the significance of understanding audience needs and preferences to overcome these obstacles. Through real-world examples and case studies, the discussion illustrates how mismanaged motivation efforts can lead to unintended resistance, highlighting the complexities of fostering progress and innovation.

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