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25min chapter
RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders
B2B Revenue Vitals
Unified Data Model for Revenue Team Alignment
The chapter emphasizes the importance of a unified data model in aligning revenue teams for better decision-making and efficiency. It discusses the challenges of disparate data sources and the need for a consistent dataset to track performance and make strategic choices. Additionally, it delves into the significance of understanding the buyer's journey and optimizing touchpoint interactions for revenue growth.
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