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16min chapter
384: Kumospace: From $1M ARR to a Pivot Driven by Churn - with Brett Martin
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
The Impact of TikTok on Growth Marketing
They discuss the effectiveness of TikTok as a growth channel for their product, the type of content that worked on the platform, and how they targeted people. They also compare TikTok to LinkedIn in reaching their target audience at a lower cost.
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