Why MQL's Suck So Much, Tim?

Timothy Stanley: Why do MQLs suck so much, Tim? He says it's often misrepresenting signals from various sources as intent. It could also be the case that you send the person who did those things as a great lead to a salesperson and then they're just given a high score in MQL. And they don't know what to do with that.Stanley: The challenge of my mind is how can you create scoring mechanisms and methodologies that bring together not only the things that tempt people over to intent, really try and understand, is that an intent signal?