2min chapter

How I Built This with Guy Raz cover image

Reimagining seafood production with Aryé Elfenbein and Justin Kolbeck of Wildtype (2022)

How I Built This with Guy Raz

CHAPTER

Aria and Justin's Business Ideas

The two of you were talking about business ideas. One was an idea to create a new kind of neti pot that we would call the schnazal. The thing that was missing, I think, for both of us was a real hook that tugged at our heart strings.

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