Data Council Week (Ep 3) - GTM 101 for Engineers With Chase Roberts of Vertex Ventures
The Data Stack Show
00:00
How to Pitch a Product to a Buyer
The people who are downstream to the problem that segment helps with are people using analytics tools like HubSpot and Google Analytics. People involved in implementing segment is engineering and therefore engineering runs the budget. So a pitch at segment has to be something that resonates with the engineering leader. And so then everything pivots towards selling engineering and moving the metrics that matter for them.
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