Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
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The Psychology of Fashion and Communication
This chapter examines the intricate motivations behind women's fashion choices, highlighting the social dynamics and self-signaling aspects in play. It also explores how consumer behavior, particularly the effects of effort and perceived value, impacts both fashion and technological adoption. Through comparisons and anecdotes, the discussion illustrates the evolution of communication and the changing perceptions of value in various contexts.
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