What Is So Special About the Restaurant Industry?

The investment cost was very and in a typical fast food at the time had to have room for a drive through. With chipole, we were going into stripmalls, often in the inexpensive centre units,. not the more desirable end caps. And our production system, or ther service form at really was an assembly line. As volumes increased, as we served more customers, you would get, you know, a higher and higher margin, a higher contribution margin. So the resulting returns on investment were extraordinary. There would nothing like this in the restaurant industry....