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21min chapter
29. Rod Cuthbert of Viator
How I Got Here - Inside stories behind innovation and startups in travel
The Birth of Viator.com and Early Challenges in the Travel Industry
Exploring the inception of Viator.com from a project with SAVA, the chapter details the pitch for a web-based system for travel agents, the acquisition of the project post-restructuring, and Viator.com's emergence. It discusses the early pioneering efforts in consumer booking tools, challenges faced, and the company being ahead of its time in the tours and activities sector.
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