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4min chapter
Temu: Wie machen die das bloss?
NZZ Akzent
Temus innovative Preispolitik
In diesem Kapitel wird erläutert, wie Temu durch ein umgekehrtes Produktionssystem und Optimierungen in der Lieferkette günstigere Preise anbieten kann. Zudem wird die Rolle von Gamification in der Nutzerbindung und der Abgrenzung von traditionellen Online-Händlern beleuchtet.
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