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107: Andres Glusman: Why Your A/B Tests Are Lying (and How to Fix Them)

PRODUCTEA with Leah, Growth & Senior Leadership

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Navigating A/B Testing and Redesign Challenges

This chapter explores the intricacies of A/B testing in diverse user environments, particularly for large-scale products. It emphasizes the need for targeted experimentation strategies that consider both new and existing users, while also addressing the importance of incremental validation in product redesigns. The discussion outlines a structured approach to product development that balances functionality, user experience, and adaptability.

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