Emma Chamberlain's Rise to Viral Fame | 12min snip from infinite scroll

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Emma Chamberlain, ‘Anything Goes’ Criticism & Why Audiences Outgrow Influencers

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CHAPTER

Emma Chamberlain's Rise to Viral Fame

This chapter discusses Emma Chamberlain's early YouTube career, her reasons for starting her channel, and her rise to viral fame. It explores her editing style, her impact on internet and Gen Z culture, and the effort behind her videos.

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In this week’s episode, we explore the evolution of Emma Chamberlain and why her audience is now saying they’ve started to outgrow her. In recent weeks, TikTok and YouTube have been flooded with videos from Emma’s fans criticising some recent episodes of her podcast, 'Anything Goes', and saying they feel like Emma’s takes are becoming increasingly out of touch. This criticism came to a head in late October after a TikTok went viral saying that Emma should go to college to develop her critical thinking skills– sparking a debate amongst her fans about the creator’s long-standing reputation as Gen Z’s “relatable” influencer.

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Timestamps:

46:00 Intro

1:37 Emma Chamberlain's career history

4:28 Why Emma rose to viral fame so quickly

9:44 How Emma became the poster girl for the "relatable" influencer

24:42 Emma's trajectory in recent years