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Emma Chamberlain, ‘Anything Goes’ Criticism & Why Audiences Outgrow Influencers

Nov 8, 2023

Emma Chamberlain, an influential social media star, faces criticism from her audience as they feel she is becoming out of touch. This podcast explores her rise to fame, the surface-level commentary in her podcast, and the suggestion for her to go to college. The hosts also discuss the dilemma of feedback and expectations, the feeling of disconnect in outgrowing influencers, and suggestions for Emma's next steps.

01:13:19

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Episode guests

Emma Chamberlain

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Emma Chamberlain's podcast, Anything Goes, has faced criticism for lacking depth and nuance in her analysis of topics, leading to calls for her to go to college and develop her critical thinking skills.

There exists tension between Emma Chamberlain's evolving content and her audience, leading some to feel that they have outgrown her.

The Emma Chamberlain paradox effect highlights the challenge for creators to continuously engage and adapt to meet the changing needs of their audience, especially as they gain widespread fame.

Deep dives

Emma Chamberlain's rise to fame and evolution as a content creator

Emma Chamberlain started her YouTube channel in 2016 and quickly gained popularity due to her unique editing style and relatable personality. She rose to virality with her over-edited and fast-paced videos, contrasting the highly produced content of the beauty community at the time. Emma's success also came from her ability to connect with her audience on a personal level, sharing her thoughts and experiences in a candid and unfiltered manner. As she gained fame, Emma ventured into the mainstream, becoming a prominent figure at fashion events like Paris Fashion Week and the Met Gala. She then launched her podcast, Stupid Genius, which later evolved into Anything Goes. However, Emma's podcast has faced criticism for lacking depth and nuance in her analysis of topics, leading to calls for her to go to college and develop her critical thinking skills. Nonetheless, some defenders argue that it's unfair to assume that an academic education is necessary for her podcast to be meaningful and relatable.

Introduction

2min

Emma Chamberlain's Rise to Viral Fame

12min

Emma Chamberlain's Rise to Fame and Unique Style

20min

Criticism of Surface Level Commentary and Influence of Therapy Language

2min

The Criticism towards Emma Chamberlain

7min

The Dilemma of Feedback and Expectations

19min

Disconnect and Outgrowing Influencers

6min

Next Steps for Emma Chamberlain

6min

In this week’s episode, we explore the evolution of Emma Chamberlain and why her audience is now saying they’ve started to outgrow her. In recent weeks, TikTok and YouTube have been flooded with videos from Emma’s fans criticising some recent episodes of her podcast, 'Anything Goes', and saying they feel like Emma’s takes are becoming increasingly out of touch. This criticism came to a head in late October after a TikTok went viral saying that Emma should go to college to develop her critical thinking skills– sparking a debate amongst her fans about the creator’s long-standing reputation as Gen Z’s “relatable” influencer.

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Timestamps:

46:00 Intro

1:37 Emma Chamberlain's career history

4:28 Why Emma rose to viral fame so quickly

9:44 How Emma became the poster girl for the "relatable" influencer

24:42 Emma's trajectory in recent years