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Navigating Multi-Platform Strategies in Kids' Media Industry
Exploring the significance of a multi-platform approach in the kids' media sector with a focus on platforms like YouTube and Roblox. The chapter emphasizes the necessity of content presence across diverse platforms for success, citing examples of popular shows like Bluey and Wednesday. Discussions also touch on how streaming platforms like Netflix influence a show's reach and the impact of top 10 lists on viewer choices.