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Netflix, Disney+, and Trade Desk—How Streaming Could Upend Advertising

Barron's Streetwise

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Streaming Cable TV - Is There a Ad Load?

Net flick is expected to start with an ad load of four minutes, which would mean that shows that hav ads, will have four minutes of them per content hour. Cable subscriptions are falling quickly across the industry. There were more than 100 million traditional p tv subscribers in two thousand 15. Now they're around 82 million and cord cutting has accelerated over the past year.

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