Matt goes solo this week to share hard-earned wisdom from his 30-year construction. He outlines three foundational principles that have shaped his success—and helped him recover from serious setbacks.
1. Understand Building Science
Matt emphasizes the importance of knowing how climate, materials, and design affect building durability. Lessons from Portland’s mold crises taught him that “if it can’t dry, it’s going to die.” Builders must master rain control and moisture management to prevent failure and reduce liability.
2. Stop Bidding
He shares a cautionary tale of a low-bid roofing contractor whose shoddy work and fake insurance cost him over $30,000. Instead of free estimates and competitive bidding, Matt now uses pre-construction agreements to ensure clients are committed—and to get paid for his time.
3. Avoid Debt
Matt recounts going hundreds of thousands of dollars into debt during the 2008 recession, even struggling to pay for groceries. He urges builders to stay lean, avoid speculative projects, and budget personally AND professionally. Matt’s advice: “Fire Chuck”—his nickname for the debt he couldn’t get rid of for years.
Matt concludes with a reminder that profit is essential, not shameful. Builders must prioritize long-term sustainability, financial health, and client trust to thrive in a competitive industry.
Thank you to our episode sponsors Rockwool & Pella. Learn more at rockwool.com and pella.com.
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