Navigating Programmatic Buying in Connected TV

Angelina Marmorato: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/angelina-marmorato/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

This chapter explores the critical role of supply side partners in programmatic buying, particularly in connected television. It emphasizes the challenges of decision fatigue in advertising and advocates for hiring experts to simplify the process, encouraging listeners to seek further resources for support.

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