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4min chapter
Why Programmatic Buying Dominates CTV
MarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating Programmatic Buying in Connected TV
This chapter explores the critical role of supply side partners in programmatic buying, particularly in connected television. It emphasizes the challenges of decision fatigue in advertising and advocates for hiring experts to simplify the process, encouraging listeners to seek further resources for support.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode