Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

Bonus: Snow Leopard: How Legendary Writers Create a Category Of One | Nicolas Cole, Author and Co-Founder of Category Pirates

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

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Creating Non-Obvious Connections

In this chapter, they discuss the concept of non-obvious connections and how it can help in changing the world with creative thinking. They mention that non-obvious connections can have downsides, such as taking a lot of time to catch on and potentially attracting a smaller audience. The chapter explores the idea of being a non-obvious creator and the risks and challenges that come with it.

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