2min chapter

This Week in Startups cover image

The Blueprint E1: Branding yourself, + Jeffrey Pfeffer on the 7 Rules of Power | E1507

This Week in Startups

CHAPTER

Body Language Matters

When jim collins got fired out of stanford, he gave me a book called chimpansy politics. We respond to how people look. Bodyl age matters. The example of tony heyward of b p who shrinks into himself and reads his statement versus lloyd blank fine at around the same time. Ye looks comfortable and is smiling. And is from goldman. Both of these companies were involved in huge crises - gulfa oil leak that b p did, and then golman sacks the financial crisis. You can tell from their body language, who's a boss and who's not.

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