When jim collins got fired out of stanford, he gave me a book called chimpansy politics. We respond to how people look. Bodyl age matters. The example of tony heyward of b p who shrinks into himself and reads his statement versus lloyd blank fine at around the same time. Ye looks comfortable and is smiling. And is from goldman. Both of these companies were involved in huge crises - gulfa oil leak that b p did, and then golman sacks the financial crisis. You can tell from their body language, who's a boss and who's not.
Today we kick off our new series, "The Blueprint." Jason gives practical advice on how to brand yourself (1:33). Then, Jason sits down with Stanford professor and author Jeffrey Pfeffer to talk about his new book, "7 Rules of Power: Surprising--but True--Advice on How to Get Things Done and Advance Your Career" (14:36).
(0:00) Jason tees up today’s show!
(1:33) The Blueprint E1: branding yourself
(13:39) Visa. Learn more about Visa’s online Small Business Hub at Visa.com/smallbusinesshub.
(14:36) Jeffrey Pfeffer speaks about his book “7 rules of Power”
(28:26) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups
(29:56) Break the rules: Why are people so uncomfortable breaking the rules?
(37:41) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist
(38:58) Show up in a powerful fashion: body language
(41:45) Building a brand
(50:12) Use your power
(53:53) Trump using his power
(56:46) Once you have power, what you did will be forgiven forgotten or both
(1:01:42) Q&A: how do introverts exert power?
(1:02:46) Best networking tips