Challenging Best Practices in CRO

Are "best practices" in experimentation and CRO overrated? Or is there a legitimate use case for them? Talia "The wolf" Wolf and Shiva Manjunath discuss where 'best practices' fail, but also where can perhaps 'good' practices be utilized properly. In addition, are 'best practices' going the opposite direction of 'personalization'?

This episode was a banger.

(00:00) Episode Start

(2:45) What IS a "best practice"?

(8:40) Why do "best practices" exist?

(13:04) Are 'Shopify templates' just 'best practices'? Are they even valuable?

(23:15) Are 'best practices' anti-personalization?

(28:33) Shit You Need to Know (Moe Ali)

Go check out Talia's company here: https://getuplift.co/

Go check out all the CRO best practices here: https://crobestpractices.com/

And go check out Moe Ali's post here: https://tinyurl.com/FromAtoBMoe