7min chapter

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Are "Best Practices" In CRO Worth it? ft. Talia Wolf

From A to B

CHAPTER

Challenging Best Practices in CRO

The chapter critiques the widespread reliance on best practices in conversion rate optimization (CRO), emphasizing the importance of data-driven strategies and personalized approaches. It explores the dangers of complacency, emotional biases, and the limitations of AI without a profound understanding of customer behavior.

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