5min chapter

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Meet The Digital Marketer Who Spent Two Years Working For The FTC

AdExchanger

CHAPTER

The Importance of Privacy Regulations

Some of the core concepts that the advertising industry has relied on are coming under fire and being questioned like notice and choice for example which has taken a lot of flack recently. There is no silver bullet every every alternate is going to come across with its own sets of limitations so some of the things that have been sort of waste in general are better consumer education but again that is needed. But at the same time you can't just put all the burden on the consumers corporate data governance and responsible data use policies and practices it does require internal change.

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