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How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent
The Agency Profit Podcast
Introduction
Marcel Pettepofoff is the CEO of Peritido, a firm that helps digital and creative agencies measure and improve their profitability. Courtney Tarrant works at The Ad Girls, which is a very successful female focus Facebook and Instagram advertising agency with 35 to 40 percent profit margins. "I call every guest special but I don't call them all very special because not all of them are official bestie status with me," he says.
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