The number one reason that people want to work for Warby Parker is that we're helping people. Start by reminding yourself of the similarity bias that could be clouding your judgment. Often charm is just a sign of extraversion and fast processing, not necessarily attitude. Every interview is an opportunity to check your biases and really listen to what the candidate is bringing to the table.
Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.
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