Why Do You Need a Quarter Inch Drill?

Theodore levitt: People don't want to buy a quarter inch drill. They want a quarter inch hall. So that's the classic one. And yes, if you would work at a store that sells drills and other stuff, and a client walks in says, ok, i'm here for a quarterinch drill,. You could say, ok, please follow me to the place where you can find hem, and you can choose one. Or you can ask questions, sir, why do do you need drill? It makes the story a bit because you will end up at a big bang, or adam and eve, depends on what you believe in. But it's about not accepting that