20min chapter

Banking Transformed with Jim Marous cover image

Building Deeper Relationships with Data-Driven Journeys

Banking Transformed with Jim Marous

CHAPTER

Building Better Engagement with Total Expert

This chapter discusses the concept of relationship banking and the importance of using data to drive increased engagement with customers. The speakers highlight the issue of organizations losing touch with their customers and failing to provide them with a reason to stay connected. They emphasize the need for meaningful interactions and focusing on customer financial wellness.

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