Cold Outbound

I think the option of what you have is how are we going to best trigger outbound. And so out of the three options, spending all your marketing time and money to get leads to go outbound that has low conversion rates and win rates doesn't recommend it. I would just make an ROI, a black and white ROI conversation with the company. Companies don't look at this. It's so crazy. They have all of these expenses,. like their revenue team overall costs them like 20 million. Their sales team costs them 14 million. Then they nickel and dime on these little, little things that make for a $14 million investment work better. But my assumption is that you