Cultivating a Tribal Culture in Organizations

For over 35 years, Garry Ridge has led, grown, and transformed global businesses and brands. As Chairman Emeritus of the WD-40 Company, he shaped a culture that fueled innovation, engagement, and success. Now his focus is on coaching executives, advising organizations, and speaking globally on the power of workplace culture. His new book, Any Dumb Ass Can Do It (2025), distills leadership wisdom into actionable insights, proving that success isn’t about brilliance—it’s about clarity, consistency, and culture.

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