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25min chapter
Anat Shenker-Osorio - ChangeMakers Chat - Art of Communication
ChangeMakers
Crafting Effective Communication Strategies Through Linguistics and Social Science
The chapter explores the journey of the speaker from relying on intuition for messaging to embracing a more systematic approach through linguistics and quantitative methods. It discusses the influence of language patterns on perceptions, the importance of analyzing communication strategies, and the intersection of linguistics with public policy for enhancing messaging effectiveness. The conversation also delves into the impact of framing, identity, and effective community engagement in co-creating impactful messages.
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