The Dilemma of Feedback and Expectations | 19min snip from infinite scroll

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Emma Chamberlain, ‘Anything Goes’ Criticism & Why Audiences Outgrow Influencers

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CHAPTER

The Dilemma of Feedback and Expectations

In this chapter, they discuss the dilemma of receiving feedback from new listeners who have different expectations for the podcast's content. They acknowledge the importance of considering feedback from loyal fans but express frustration with random individuals who listen once and offer suggestions for changing the content.

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In this week’s episode, we explore the evolution of Emma Chamberlain and why her audience is now saying they’ve started to outgrow her. In recent weeks, TikTok and YouTube have been flooded with videos from Emma’s fans criticising some recent episodes of her podcast, 'Anything Goes', and saying they feel like Emma’s takes are becoming increasingly out of touch. This criticism came to a head in late October after a TikTok went viral saying that Emma should go to college to develop her critical thinking skills– sparking a debate amongst her fans about the creator’s long-standing reputation as Gen Z’s “relatable” influencer.

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Timestamps:

46:00 Intro

1:37 Emma Chamberlain's career history

4:28 Why Emma rose to viral fame so quickly

9:44 How Emma became the poster girl for the "relatable" influencer

24:42 Emma's trajectory in recent years