3min chapter

PPS Pricing Podcast cover image

Pricing with Evolving Value in a Professional Services Industry

PPS Pricing Podcast

CHAPTER

The Importance of Communication in the Financial Services Industry

Pricing is not something you see a lot in the financial services industry. Some of the larger players have it, but a lot of them don't. So I made the case to my senior leaders that we really need a pricing function now. And this is actually where I'm going to share kind of like some key learnings. Things did not go well in a couple of instances.

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