
Summer holidays: using nostalgia to increase willingness to pay
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Nostalgic Summer Destinations and Personal Reflections
In this chapter, the speakers share their cherished summer experiences and travel tales, discussing the scenic beauty of the West Coast of Scotland and the New Jersey coastline. They aim to challenge common stereotypes and celebrate the joy of summer vacations, leaving listeners with warm wishes for the season.
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