Starting a Product Demo with Transparency and Addressing Skepticism

Four Actionable Takeaways:

• Decoy Pricing: $6 (undesirable), $7.50 (acceptable), $8 (just what they need)
• First 15 seconds explain why you called, say it’s a cold call, then ask a peer question
• In the agenda, tell the customer you’re gonna give price before they get off the call
• Use what they want as the rows in your pricing instead of what you want (seats)

Belal Batrawy’s Path to President’s Club:

• Community Leader of #Death2Fluff
• 7x Startup Seller and Sales Advisor

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