The Play Lap at IDEO

brendon, m i mentioned as a a partner at ideo. He started the play lap here at idio, which is a toy invention business. They've over 200 concepts that have been licensed by other companies. And with ido u, he teaches one of our certificate foundations in design thinking courses called from ideas to action. The phrase i'd like to use a lot credit stuart brown, who's the founder of the national institute for plays,. Play isn't work, it's boredom.