"I don't want to sell, but yeah, I'd like the, to have the option one day," he said. "So we started thinking about this at like the one I'm most prevalent at, which is the real estate education business." He says there are so many other ways to get customers than through face-to-face advertising or paid ads. The more that you edify those people, the better your chances of getting them on their own and having a long-term relationship with them.

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