Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Intro

This chapter explores the Jobs to Be Done framework, focusing on the importance of context and outcomes over traditional pain and gain analysis. It encourages listeners to investigate the underlying motivations of customer behavior and introduces practical applications for gathering valuable insights.

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