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3min chapter
What does Sky's big win with Max mean?
The Fold
Strategic Implications of Negotiations and Digital News Legislation
This chapter examines the impact of expanding fandoms on commercial strategies, with a focus on Sky's approach amid market concerns and the evolving discourse surrounding the Fed Digital News Bargaining Bill. It highlights critiques of the bill and the potential consequences for digital advertising and news distribution as key negotiations unfold.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode