EP 136 | Scott Singerman - Inside Mixpanel’s retention driving partnerships programs.
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Solutions Partners - How Do You See Them Impacting Your Customer Retention?
Mixed Panoli is going to go out over the next year and not just look to bring on services partners with technical acumen, but also what i refer to as sales partners that can actually resell mix panel. As a re seller partner, you're getting not just the services revenue, but you're getting margin on the license. And when you renew that there's another incentive to continue to get marted on the licence. Customers that have more integrations, it makes us a stickier product, and they retain at a higher rate than those that don't.
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