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#226 Scripting Your Way to Closing More Opportunities

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Practice Makes Perfect

Engineering is a sport. I you learn something, you have to practise it. The whole point of practice is to try out different things and internalize it. And also, to practise when things go back. We were talking, what if the system crashed? We should have a script for that. But we don't. Some do, but most people practise when everything's gone well, and if something crashes, they just re start. That's not perfect practice. Perfect practice would be recording your demo in advance,. playing at back with you and a team member, brain storming... So now you're practising perfectly. You see? Ok, this work for me. This d

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