Marketers can use any of these tools in their day-to-day job and AIFI your job in a way that makes the most sense for you, right? So we built HubSpot GPT and then we rolled it out to our internal team of marketers. And now we've got people cranking on that and are all of our information secure. We've much better insight into what's happening there. The principles here is basically like if you need an exact answer, you need data science. If you need a possibly exact answer or a close or approximate answer, then you can use AI in a large language model. There are some problems that AI can solve and there's some

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