8min chapter

Marketecture: Get Smart. Fast. cover image

Episode 64: Listeners Strike Back

Marketecture: Get Smart. Fast.

CHAPTER

Google's Antitrust Trial and Impact on Ad Tech

A deep dive into the repercussions of Google's actions in the ad tech industry. The debate revolves around whether Google's behavior in auctions and ad tech platforms resulted in harm to customers or primarily benefited competitors. The chapter also explores the global Bernanke concept, economic principles like quantitative easing, and the effects of Google's conduct on ad market inflation and various industry players.

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