3min chapter

On Brand with ALF & Rory Sutherland cover image

Reshaping E-Commerce with Klarna. Rory meets David Sandström.

On Brand with ALF & Rory Sutherland

CHAPTER

Ecommerce

i always notice, and i always suspected this, that at christmas, e commerce kind of hits its cognitive ceiling. There's a limit to how much you can have delivered before your front drive turns into a logistic hub. One complaint i do have with ecommerces, i think you should be able to choose, at a fee, but you should beable to choose who delivers your shit. I'd pay amerson a pound just to put it in the royal mail, ok? Because the postman's coming to my house anyway. The otherthing is, i know what time of day the postman comes. He knows what to do if i'm not there. And

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