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CM 215: Roger Martin on Rethinking Management

Curious Minds at Work

CHAPTER

Are You Trying to Solve a Problem Well Framed?

When folks start to bring in the real, what happens next? Where do you kind of lead them from there? What i want them to do is go to this future state and say, i'm going to imagine a possibility. And then we can later on ask the question, wellhow could we test out that premise that customers would or would not? The strategy choice that you make eventually is going to have to convert to action.

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