I think people are interested in hearing about, you know, things we may have thought we knew and not we've evolved over time. I saw this trend some six, seven years ago in social media in particular. There's a whole group of people now that are very experienced who actually compete in our sport. You didn't see the PhDs bodybuilding or powerlifting,. you know, CrossFit Now you do. And there's a whole host of them that are just a fantastic amount of knowledge. They're devoting all of it to a sport that I'm interested in - strength in general, nutrition, and I couldn't have long-term health if I hadn't done my homework