I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Building trust with social proof is more than just putting reviews on your website and hoping for the best.
My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders.
In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.
Topics covered:
- What is “social proof”?
- Examples of social proof in real life
- What social proof can and can’t do
- How to map out the customer’s journey of your product or service
- How social proof can help you answer customers’ objections
- The 7 sources where you can mine social proof
- The different formats of social proof
- How to reach out and get people to give you testimonials
- The biggest mistake people make when utilizing social proof
- What Louis thinks marketers should learn for the next 5,10, and 50 years
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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