How to Understand the Jobs to Be Done Framework

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

A simple question allows us to see past superficial patterns and understand the actual causative factors that lead people to a purchase. As a manager, you can ask, what job is my employee hiring me to do as their manager? What are they trying to achieve? Employees expect certain things from their managers, leadership, support, clear communication, fairness, growth opportunities by understanding what your employees need from you as a manager. You can foster a more engaged and productive team and you can eliminate masses of wasted time doing for them things they don't value at all.

Have you ever worked to launch a product or a service only to see it go flat in the market? Have you ever developed an initiative internally at work only to see the launch fall completely flat? Have you ever put time and energy, and resources into a relationship only to see it go south? Today I will share a powerful failure story, something counterintuitive I have learned, and some actionable advice. By the end of this episode, you will have a six-word question that you can use at work and at home to make sure that you are solving the right problem.

This is part 2 of a 4-part series.